VB tonight will be ditching its famous "Hard Earned Thirst" tagline to be replaced with "VB - The Drinking Beer", is marketing getting dumber over time? The first of the ad's was filmed in Bendigo with a cast of 1500 and personally was almost boring enough to send me to sleep. Check
it out here, It will be broadcast on TV tonight for the first time during the Ashes on SBS.
